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Noor Shang is a leading global lifestyle, fashion, & leisure brand that was established by Norshang Cultural Gifts Co., Ltd., a Japanese Company. Our brand’s consumer centric philosophy is focused on enhancing quality of life by empowering our consumers with trendy functional aesthetic products designed to exude beauty and comfort. The Noor Shang brand has expanded into the Middle Eastern, European, and North American Markets through self-managed and franchise stores located around the world. Our passionate & dedicated management, design, & support team coupled with our valued franchisees have fueled our constant growth & expansion. Our belief in our team and our franchise partners has represented the foundations on which our foot print and customer base continue to multiply throughout the years. With a passionate focus on innovation, product research, & eco-friendly approaches, Noor Shang’s design team at the company headquarters have

developed proprietary, environmentally friendly, and sustainable products that enhance function, durability, & texture while reducing cost & eliminating waste. The market response from our innovative approach has been overwhelming and has helped us since inception to grow and transform into a global lifestyle brand with a complete line of innovative and desired eco-friendly products. As our footprint and growth expanded in the lifestyle industry, we set on to partner with innovative like-minded complimentary brands that are looking to create a positive impact on people and nature as well as bring out the beauty and aesthetics in our customer’s lives. In keeping with our new strategy, we partnered with Hili, a local Iraqi brand invented by a young Iraqi entrepreneur focused on empowering local artists and artisans to spread the authentic products of Iraq. We believe that such partnerships will help us spread our message faster and improve the standing of our global brand.